YourCreditCompany.com Official Blog

The headline “Even Laundries Tumble in This Economic Cycle” grabs your eye; but the wrong way.  In the CURRENTS section of a recent Wall Street Journal article focusing on “after the boom”; dispatches from the downturn, writer Kevin Helliker unfolds a story of success even in; especially in these extraordinary times.The underlying message of this lengthy article is this: luck plays a role all the time, but quality and service blended with fair pricing and “safe” convenience trumps competitors in any business cycle.  If you’re a BBE, deep down, you know it.Oftentimes, one’s circumstances dictate the utter reality of necessity, the need for taking the bull by the horns all by yourself.  BBEs aren’t so much special as they are a direct by-product of the economies, the world’s insufficiencies.  Some of the most amazing innovation comes directly from immense adversity; starvation, homelessness, bankruptcy, disability, unemployment, under-employment, and overall tragedy.It’s really true that when deeply needy people collide with the needs of a market, great things can happen.  We don’t have to spread words here contributing to the volume of biographies, bios, CVs; rags to riches stories, we know that you essentially concur.  So, after inhaling all the self-help books, collecting every conceivable authority on the hundreds of ways to own your own business; you’ve hit the wall.  Maybe you are one of the lucky ones who don’t have to become an engine of industry; you’re still employed with a modicum of hopeful expectancy.  Still, you hate what you do and you’ve started to hate yourself for not becoming “all you can be; should be”.We don’t think you’ll find the rest of our thinking nicely laid-out in any text book or entrepreneur guide.  Our hands on experience focus on facts and usable, marketable products and services which evolve from you to market; NOT from market to you.  In originator, founder should first research under-served markets, our BBE first scans his/her loves and bank of experience, THEN scours all personal inventory of “PERSON” to determine his/her deliverable skill set.  Do you see the philosophical personal saleable assets, maybe even uniquely so.For those who are flat broke, deeply in debt, even lacking in the most basic modern technologies such as cell phone, computer, internet, etc. there is hope.  Here are some steps; blow by blow for the most desperate BBE candidate; with nobody; not money; not much more than a pencil, paper, library access and a phone number.  Remember, this is OUR BBE belief and ours alone.  This is not the magic pink pill or panacea, nothing more than our perspective of the best ways to skin this all important CAT:

1.        Evaluate your skills, talents, gifts- but most importantly, your experience base; what are you really good at, what can you portray, make plainly evident to “the world” your very own economic value, as uniquely as possible to YOU ALONE.
2.       If possible, query others about YOU and YOUR assets.
3.       Employ the 10, 10, 10 exercise of the projection; 10 minutes, months, years; is “this what you want to be doing?  Is this your highest and best use?  REALLY?  Why not make your beloved avocation your vocation?  Get the point?  When a BBE successfully connects numbers 1, 2, and 3 all hell breaks loose in a good way!  You’ve got something real special when you smash your experience/exceptional/dreams into what you LOVE.
4.      Write it all down.  Create your own informal, yet complete and accurate (conservative!) business plan including mission, market, financial, marketing, sales and distribution statements.  Refine your 2 minute elevator speech; your “pitch”.
5.       Let the games begin by seeking the first 5 lucky listeners.  The BBE know intuitively how and where to start.

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